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Norma I. Lopez, DO, MMM

Physician Executive Consultant

Founder, WellCrest, LLC

Through my virtual consulting practice, I partner with healthcare organizations to drive meaningful and sustainable improvements in clinical performance, care delivery, staff well‑being, and patient satisfaction. My work focuses on improving patient outcomes, supporting provider and staff engagement, and strengthening operational effectiveness across diverse medical settings.

Whether you're developing or expanding addiction treatment services, optimizing electronic health record (EHR) systems, launching new clinical departments, or supporting teams through organizational change, I bring practical insights, proven medical leadership experience, and a collaborative approach to help organizations implement solutions that are clinically sound, operationally effective, and sustainable over time.

Services

Leadership in Organizational Change
Leading complex change through collaboration, clear communication, and team support to maintain engagement and alignment.

EHR Workflow Improvement and Optimization
Optimizing EHR workflows and reporting to reduce administrative burden and support patient-focused care.

Addiction Medicine Initiatives
Developing SUD treatment programs, training staff, optimizing Epic templates, and providing education to reduce stigma.

Program Development & Implementation
Supporting the launch and integration of primary care and specialty services tailored to practice and patient needs.

About Me

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I am a physician executive, board-certified in Family Medicine, Clinical Informatics, and Addiction Medicine, with over 25 years of experience leading healthcare transformation across clinical, operational, and technology domains. I hold a Master of Medical Management degree from Carnegie Mellon University and I am licensed to practice medicine in Massachusetts, New Hampshire, New York, and Connecticut.

My work has centered on developing scalable, technology-enabled care models that improve access, clinical outcomes, provider experience, and organizational performance. I have built and led primary care and specialty service lines, developed innovative substance use disorder treatment programs, and partnered with multidisciplinary teams to redesign care delivery and accelerate strategic growth.

I am passionate about helping healthcare organizations leverage clinical informatics, workflow optimization, team-based care, and digital health solutions to create more effective, equitable, and sustainable systems of care.

Contact

I welcome the opportunity to connect with organizations seeking expertise in healthcare transformation, digital health, addiction medicine, and physician leadership. Please use the form below to send your inquiry.

© 2026 WellCrest, LLC. All Rights Reserved.

Effective Date: October 2, 2026

WellCrest, LLC (“WellCrest,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when visiting our website.

This Privacy Policy explains what information may be collected through the WellCrest website, how that information may be used and protected, and the choices available to you regarding your information.

1.INFORMATION WE MAY COLLECT.

We may collect information that you voluntarily provide to us, including:

Your name
Email address
Telephone number
Organization or company name
Information you provide when contacting us or submitting an inquiry
Other information you choose to include in communications with us
Our website and website service providers may also automatically collect certain technical information when you visit the site, such as:
Internet Protocol (IP) address
Browser and device information
General geographic location based on IP address
Pages viewed
Date and time of visits
Referring website or source
Information about how visitors interact with the website

This information is generally used to operate, secure, maintain, and improve the website.

2. HOW WE USE INFORMATION.

WellCrest may use information collected through the website to:

Respond to questions and inquiries
Communicate with prospective or current clients
Provide information about WellCrest and its consulting services
Evaluate potential consulting engagements
Operate, maintain, and improve the website
Understand how visitors use the website
Maintain website security and prevent misuse
Comply with applicable legal or regulatory requirements

We do not sell personal information collected through this website.

3. HEALTHCARE AND PROTECTED HEALTH INFORMATION.

WellCrest provides healthcare consulting and advisory services.

The WellCrest website is not intended to provide medical care, diagnosis, treatment, or emergency medical services.

Please do not submit protected health information (PHI), patient-identifying information, medical records, or other sensitive clinical information through the website’s contact forms or general email links.

Information submitted through the website should not be considered a confidential patient-provider communication.

If confidential or regulated information must be exchanged as part of a consulting engagement, WellCrest will determine an appropriate secure method for exchanging that information.

4. COOKIES AND SIMILAR TECHNOLOGIES.

The WellCrest website is hosted using the Wix.com platform.

Wix and services incorporated into the website may use cookies and similar technologies to provide essential website functionality, maintain security, remember visitor preferences, and analyze website performance and usage.

Cookies are small data files placed on a visitor’s computer or device.

Depending on the website configuration and your consent choices, cookies may include:

Essential cookies, which are necessary for basic website functionality, security, and operation.
Analytics cookies, which may help us understand how visitors use the website, such as which pages are visited and how visitors navigate the site.
Functional cookies, which may be used to remember preferences or provide additional website functionality.

Third-party services or applications incorporated into the website may also use their own cookies or tracking technologies and are governed by their respective privacy policies.

Where required, visitors may be given the opportunity to accept or decline non-essential cookies through the website’s cookie-consent settings.

You can also control cookies using your web browser settings. Disabling certain cookies may affect the operation or functionality of the website.

5. WEBSITE ANALYTICS.

WellCrest may use Wix Analytics or similar website analytics tools to understand general website traffic and visitor interaction.

Analytics information may include pages visited, approximate geographic region, browser or device type, referral source, and time spent on portions of the website.

We use this information to evaluate website performance and improve the usefulness and accessibility of our website and services.

6. HOW INFORMATION MAY BE SHARED.

WellCrest does not sell or rent personal information collected through this website.

Information may be shared with service providers when reasonably necessary to operate the website or conduct our business.

These providers may include website hosting, analytics, email, technology, security, or other professional service providers.

Information may also be disclosed when reasonably necessary to:

Comply with applicable laws, regulations, court orders, or legal processes
Respond to lawful requests from governmental authorities
Protect the rights, property, or safety of WellCrest or others
Investigate suspected fraud, security incidents, or misuse of the website

Service providers may process information only in connection with the services they provide and are subject to their own privacy and security obligations.

7. WIX.

The WellCrest website is hosted on the Wix.com platform.

Wix may process and store certain visitor information as part of providing website hosting, security, analytics, and related services.

Information processed by Wix is also subject to Wix’s applicable privacy practices and policies.

8. DATA SECURITY.

WellCrest takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic communication, or Internet transmission can be guaranteed to be completely secure.

Visitors should use appropriate care when transmitting personal or confidential information electronically.

9. DATA RETENTION.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, to comply with contractual or legal obligations, or to resolve disputes.

Information that is no longer required may be deleted or securely disposed of in accordance with our business and legal requirements.

10. YOUR PRIVACY CHOICES AND RIGHTS.

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the right to request:

Access to personal information we maintain about you
Correction of inaccurate information
Deletion of certain personal information
Information about how your personal information is being used
Withdrawal of consent where processing is based upon consent

You may also adjust your cookie preferences through the website’s cookie settings, where available.

Requests concerning personal information may be submitted using the contact information provided below.

We may need to verify your identity before completing certain requests.

11. LINKS TO OTHER WEBSITES.

The WellCrest website may contain links to websites operated by third parties.

WellCrest is not responsible for the privacy, security, content, or practices of third-party websites.

We encourage visitors to review the privacy policies of websites they visit.

12. CHILDREN’S PRIVACY.

The WellCrest website and consulting services are intended for adults and professional organizations and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through this website.

13. CHANGES TO THIS PRIVACY POLICY.

WellCrest may update this Privacy Policy periodically to reflect changes in our website, business practices, technology, or applicable legal requirements.

When changes are made, the revised policy will be posted on this website with an updated effective date.

14. CONTACT US.

Questions about this Privacy Policy or requests concerning personal information may be directed to:

WellCrest, LLC

Norma I. López, DO, MMM

Email: [contact_us@wellcrest.net]

Website: www.wellcrestllc.com